Shop Small Saturday
Saturday, November 24, 2018
our communities strong, American Express
launches Small Business Saturday on the
Saturday after Thanksgiving to encourage
people to Shop Small and bring more holiday
shopping to small businesses.
local officials across the nation take notice and promote
Small Business Saturday.
passes a resolution in support of
the day and officials in all 50
states participate. It even gets a
shout-out from the president of
the United States.
and organizations sign up as
Neighborhood Champions to rally their
communities with events and activities
on Small Business Saturday — and that
number continues to grow.
Champions across all 50 states.
nonprofit trade groups, municipalities, and public officials started
to unite by forming a Small Business Saturday Coalition,
encouraging everyone to Shop Small. And nearly 100
corporations lend their official support to the movement.
U.S. customers have reported spending
an estimated total of $85 billion1 at
independent retailers and restaurants —
that’s $85 billion over 8 days alone.
consumers in surveys commissioned by American Express reporting spend
habits on Small Business Saturday of consumers who were aware of the day. It
does not reflect actual receipts or sales. Each such survey was conducted
among a nationally representative sample of U.S. adults. The surveys had an
overall margin of error of between +/- 2.0% and +/- 5.47%, at the 95% level of
confidence. The data was projected from the samples based on then-current
U.S. Census estimates of the U.S. adult population (18+).
positive impact on their community.2
nationally representative sample of adult consumers as reported in the
pre-2017 Small Business Saturday Consumer Insights Survey commissioned
by American Express and the National Federation of Independent
Businesses. The Survey gathered self-reported data and does not reflect
actual receipts or sales.
larger Shop Small Movement to support small businesses every day and everywhere.
at the neighborhood taco truck not only supports our local
economies, but also promotes thriving communities.